Yard greeting looks like a hobby and runs like a rental company. The operators who last did the maths first.

The unit is the booking

A booking uses an arc of letters, a number, and flair — call it thirty pieces installed for one night.

Everything prices back to that unit: fleet cost, install time, booking fee.

Durability is revenue

A piece that survives fifty nights earns fifty times; one that fades in ten earns ten.

That is why rental-grade print and steel stakes are revenue decisions, not upgrades.

Attrition is a line item

Letters break, walk and fade unevenly. Plan singles restocks in a held font.

The fleet that matches itself after two seasons is the one that planned for the E.

Twenty dark minutes

Install time is the hidden cost of every booking, and kit design decides it.

Layout cards and planting-order packing are worth more than any discount on pieces.